The site attracted media criticism in 2008 for promoting the use of cosmetic surgery and crash dieting, potentially encouraging pre-teen players to pursue an 'ideal' body image through similar measures. If players didn't keep their bimbo happy, she would get depressed and need to see a therapist. If a player fed their bimbo too much, she would get fat. Pets were available for purchase to help maintain a bimbos mood, and food was necessary to keep her from getting thin. Bimbos could also accumulate BA regularly from their boyfriends and homes. For instance, bimbos could earn IQ by spending an hour in the library or earn BA by paying for plastic surgery at the clinic or changing their style at the salon. They could earn Bimbo Attitude (BA) and IQ points by playing mini-games or spending time at locations in the city. Players were responsible for feeding their bimbo, maintaining her mood, and keeping her clean and healthy. Traffic to still redirects to the previous URL, instead of the current ximbo.land address. Miss Bimbo/Bimboland trademarks are now registered under BIMBOLAND LTD. Beemoov went on to create Like a Fashionista, which is similar to the original Ma Bimbo game. Miss Bimbo was closed and relaunched 1 March 2015 as The Republic of Bimboland. Blouzar retained rights to the Miss Bimbo game and continued to develop the website independently. In 2008, Beemoov and Blouzar split, citing difficulties co-operating. Ma Bimbo was owned and developed by Beemoov and Miss Bimbo was developed by Blouzar Ltd., London. Miss Bimbo started as an English version of a French game called Ma Bimbo. Many of the gameplay mechanics and names of attribute points changed when Miss Bimbo was controversially relaunched as Bimboland with new politics, later rebranding to Ximboland with the reported reason being that investors didn't like the word 'bimbo'. The website also features a diverse forum and the opportunity for players to design their own clothes to be sold in the digital shop. Points can be earned by playing mini games, participating in competitions, spending time at specific city locations, or points can be bought with in-game currency. Players style their 'Ximbo' character and level her up by accumulating a variety of attribute points. (now ximbo.land) is an online fashion game and social networking site. ↑ "Miss Bimbo' website draws ire, even without diet pills".↑ "Parents concerned about Miss Bimbo game"."Internet Miss Bimbo game for girls attacked by parents". "Miss Bimbo website promotes extreme diets and surgery to 9-year-olds". ↑ "Bimbo Game 'Fuels Pressure On Youth".↑ "J's 1UP Blog: Ma Bimbo/Miss Bimbo".There is currently an alternative website called Like A Fashionista, owned by Beemoov, which is almost identical to the former Miss Bimbo website. Blighty Ltd., the company which owns Miss Bimbo, still has Miss Bimbo on its portfolio list of sites as of February 2015. Traffic to redirects to, which launched on March 1, 2015. Defenders of the game claim that the criticism is unfair and out of proportion. We have some ideas for new brands, we want to expand Miss Bimbo with social networks.". Jacquart has said that he is working on ways to expand the site and reach out to the media to explain why 75,000 people per day log into the site "without any marketing or ads on the site at all. The site was criticized in much media coverage as promoting the use of cosmetic surgery and crash dieting, encouraging potentially pre-teen players to pursue an 'ideal' body image through such measures as the key to success
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